“Your Brand is what other people say about you when you are not in the room”
What is Leadership Branding?
Leaders are by default the most important brand ambassadors of the organizations they serve. Yet, how many of them have succeeded in building their own personal leadership brand in full alignment with the corporate brand they represent?
All successful organizations have a leadership brand that reflects the corporate brand and the product or service promise it makes. In this sense, a leadership brand stands as a promise of impact and excellence.
Your personal leadership brand encompasses all the impressions, feelings and thoughts that you evoke in all key audiences with which you interact and communicate.
It is effective when it is genuine, authentic, derives from your personal value system, and encompasses both your internal (within the company) and external (within the industry) presence.
Building and communicating your authentic leadership brand within your organization, will significantly enhance your interpersonal impact and influence, enabling you to meet and exceed strategic objectives and goals.
Building and communicating your leadership brand within your industry will enable you to position yourself as an industry expert and thought leader, who has the influence and impact to change the course and direction the industry is heading to.
Why SARGIA Partners’ Leadership Branding?
Have you aligned your leadership brand to your unique value offering?
Have you defined what is your unique value proposition in the organization and industry you serve?
Have you clarified how your leadership brand differentiates you from other leaders?
Do you want to enhance your ability to achieve your professional aspirations?
Do you wish to become more respected and appreciated for your leadership contributions?
Do you want to broaden and deepen your impact projecting the work you do and the way you relate to others?
An organization that is poorly reflected on its leaders’ values and vision faces significant challenges. Similarly, leaders who are supporting a corporate brand in a way that is not stemming from their own authentic leadership style, face the risk of dissociation and demotivation.
Our Leadership Branding coaching program which will help you gain the insight, knowledge, and tools you need to discover your distinctive leadership brand, align it with your corporate brand and develop a powerful executive presence that extends beyond your typical spheres of influence.
Conveyed through one-to-one coaching sessions, it will enable you to discover, design and communicate your personal leadership brand, in a way that boosts and supports the brand equity of the organization you serve.
It will empower you to convey a unique value proposition that supports your business scope and imperatives, support a differentiated positioning that distinguishes you among the competition and communicate it via the proper tools and vehicles.
Our Leadership Branding program is tailor-made to fit your actual business context and strategic objectives. It will inspire and guide you to strategically network and connect with key audiences, combining the most appropriate PR and brand communication vehicles and creating new business opportunities and value for your company.
Upon completion of your one-to one coaching sessions, you will be able to:
- Clarify the prerequisites of influential leadership: define the fundamentals and the differentiators of your corporate brand
- Define and embrace your leadership brand statement, that connects what your firm wants to be known for with your authentic leadership skills and behavior
- Embody the brand and translate what you stand for in the marketplace into a set of managerial behaviors
- Translate your unique leadership brand value proposition into a differentiated positioning that distinguishes you among your competitors
- Develop the strategy and tools to communicate it via the proper offline and online vehicles
- Track the long-term success of your leadership brand efforts