Leadership Brand Alignment
“Only 2 out of 5 employees fully understand what their company stands for and what makes it different to the competition”
Gallup
What is Leadership Brand Alignment?
We hear a lot about leadership branding these days.
But what is the reason for this and what does it really mean? How important is it for your Leadership Teams to be aligned to your corporate and leadership brand? What does it mean for your organization’s credibility, impact and appeal?
All successful organizations have a leadership brand that reflects the corporate brand and the product or service promise it makes. Consequently, all leaders, as well as the Leadership Teams that support them, work as the key corporate brand ambassadors.
In order to be recognized and respected as such, they need to create and embrace a genuine, authentic and inspiring strategic brand narrative. At the end of the day, their leadership brand is their reputation: what they want to be known for and the unique way they convey it to targeted audiences.
Within a rapidly changing business environment, sharing a strong and common understanding of your unique, inimitable and clear brand promise is critical to maintain a competitive edge.
The process of Leadership Brand Alignment is the most effective way to inspire and guide your leadership teams to embrace your brand values and express them in the way they feel, act and behave when encountered with target audiences.
Why SARGIA Partners Leadership Brand Alignment?
Are you challenged by the way you project your company to the world around you?
Would you like to increase your brand appeal?
Does your team fully understand what your company stands for?
Can they clearly state what differentiates you from the competition?
Are they aware of the value you provide and the way are you doing it uniquely?
Are you aware of the messages you and your leadership team convey to others?
Our Leadership Brand Alignment solution is a unique and inspiring process of developing a shared understanding of the value a leadership brand provides, the unique way in which it offers it, the audience to which it addresses it and the brand promise that underlines this unique offering.
It will guide your Leadership Teams throughout the process of discovering and embracing your unique leadership brand value proposition and develop the ability to consistently and clearly articulate it while influencing and connecting with others.
This program unfolds in three phases, defining behaviors that need to be aligned with the leadership brand values, developing their strategic brand narrative and creating team alignment and accountability for the brand’s success.
Benefits
This program is a unique and inspiring journey towards developing a strong “Reason to Believe”. It will enable you and your Leadership Team to:
- Strengthen your team identity and communication to key stakeholders
- Consistently and clearly articulate your unique value proposition
- Live your brand story and convey it in a vivid and interesting way
- Increase your impact and influence while connecting with others
- Become inspiring, internal brand advocates
- Increase your effectiveness and business results as external brand ambassadors
