Developing a new operational context of excellence for Envision your Shared Brand Identity and Align your Leadership Team towards a Magnificent Future
GenerationY is a fast-growing company, established in Greece in 2000, and since then expands in international markets offering cutting edge e-commerce services. The highly competitive business environment as well as the highly motivated Leadership Team led to the need to strengthen the organization’s reputation by developing a trusted advisor profile.
The organization’s Leadership Team needed to develop a strong brand, a shared understanding and alignment to the unique value of the organization. They needed to overcome any communication dysfunctionalities and convey the same message. The need for collaboration and role definition became urgent.
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