Vision and direction are essential for greatness
In world-class organizations, everyone has a clear sense of where the enterprise is going.
Vision helps people make smart choices because their decisions are being made with the end result in mind
As goals are accompllished, the answer to "What next?" becomes clear. Vision takes into account a larger picture than the immediate goal.
Vision is important for leaders because leadership is about going somewhere
If you and your people don't know where you are going, your leadership doesn't matter.
Without a clear vision, an organization becomes a self-serving bureacracy
And leadership begins to serve the leaders and not the organization's larger purpose and goals.
When people share in a vision of what the organization can be, they generate tremendous energy, excitement and passion
They feel they are making a difference. They know what they are doing and why. There is a strong sense of trust and respect. Everyone assumes responsibility for their own actions.